#Pharmacy24

Celebrating pharmacy's contribution during COVID- 19

#Pharmacy24 has been an annual international twitter event to celebrate the breadth and diversity of pharmacy.

Following a year in which the COVID-19 pandemic has challenged us all, this year, #Pharmacy24 is making a comeback and we’re pleased to have partnered with the Royal Pharmaceutical Society to relaunch this global social media event.

The last time we ran Pharmacy24, tweets on #pharmacy24 generated over 21 million impressions, and it was the number one trending topic for most of the day. After last year’s event, many supportive messages from students, pharmacy professionals and members of the public were posted. For some this helped highlight the breadth of opportunities within pharmacy that they had not recognised previously. 

We want the reach of #Pharmacy24 to be even greater than previous years! To do this, we want to work together with everyone to get behind this global social media event.

Get involved this year!

The date for #Pharmacy24 is currently set for Wednesday 7 April 2021. Promote pharmacy across all social media platforms using the hashtag #pharmacy24

Pharmacy 24 is open to everyone in pharmacy, and to all sectors: pharmacy professionals, provisional registration pharmacists, pre-registration trainee pharmacists, pharmacy students, pharmacy teams, researchers, academia and above all open to the public.

The aim for this year’s event is to showcase and highlight the contributions that pharmacy teams have made and continue to make in response to the pandemic and to showcase the diversity within our profession. 

What you need to do?

  • Prepare key messages, social media posts and stories related to your pharmacy role. This could be photos, video messages, events that broadcast on the day. Posts can include examples of the care you provide, how the pandemic has changed your practice, the way care is now being delivered to patients and examples of your contributions to the COVID-19 vaccination programme.
  • Use the day to promote your role and your teams work.
  • Remember to use the hashtag #pharmacy24
  • Tag us @propharmace in your posts, so we can reshare
  • Share the date and the event with your networks and on all your social media platforms (e.g. Twitter, Instagram, LinkedIn etc.)
  • Remember to have fun, we’re celebrating pharmacy, let’s celebrate in style!
  • This is pharmacy; where we invest our discretionary effort to go far beyond the minimum required to support patients and give purpose to our work. In the year of the one of the biggest health challenges known in history, join us in celebrating the contribution of pharmacy in rising to the challenge, providing outstanding care and keeping the public safe.

Join the #Pharmacy24 trend now!

Its your time to share

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